Veritonic Revolutionizes Advertising Insight With Brand Lift Measurement For Baked-In Ads

Veritonic, the industry’s comprehensive audio analytics and research platform, announced that clients can measure the performance of embedded or ‘baked-in’ audio ads via pixel-based brand lift measurement upon listener exposure to the ad. Unlike other audio measurement providers, Veritonic’s industry-leading brand lift solution does not rely on forced exposure […]

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