• Spreaker, the global leader in programmatic ad tech, announced the release of a first-party data audience segmentation solution.
• The solution provides advertisers with a way to reach very specific and complex audiences at scale by layering multiple data points.
• Spreaker’s first-party data is collected through AI and machine learning from real listeners’ listening patterns, behaviors, and podcast content.
• The new solution benefits both advertisers and creators by providing more accurate targeting options for ads while also making it easier to launch and grow podcasts.[…]
