Octave Studios Selects Veritonic’s Brand Lift Technology

• Veritonic announced that Octave Studio has renewed their partnership with Veritonic, selecting their Brand Lift technology to provide their clients with unparalleled data and insights around the performance of their audio creative.
• Through this partnership, clients of Octave Audio can conduct studies to evaluate the impact of their audio on their overall goals, including product promotion, lead generation, brand loyalty, and more.
• By measuring key metrics such as brand awareness, favorability, and purchase intent, clients can leverage the actionable data from the studies to adjust their campaigns and increase ROI.
• Veritonic’s Brand Lift technology empowers brands and advertisers to gauge the impact of creative assets across a variety of audio outlets – providing a highly insightful view of campaign performance within a brand or agency’s unique audience targeting requirements.


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