•Magellan AI, the podcast advertising analytics and attribution platform, has been validated as a third party partner by Spreaker from iHeart, the leading podcast platform for monetization.
• This integration will allow all advertising campaigns run on the Spreaker network to use Attribution by Magellan AI, which delivers accurate and in-depth campaign results and attribution analytics.
• Attribution by Magellan AI enables advertisers to access third party delivered impression verification and full-funnel attribution data, from views through conversions and transactions.
• Currently in beta, plans are to make it widely available in Q1 2023. Publishers and podcasters can onboard at no cost.