Podcasting

•Crowd Network, one of the UK’s fastest growing audio-on-demand companies, has launched its latest division with a dedicated channel on the Apple Podcast app.• Crowd Sports brings together the talents of Tour de France champion and double Olympic gold medallist Grant Thomas (The Geraint Thomas Cycling Club); former world boxing champion George Groves (The George … Read more

•AdLarge has released the 2022 Podcast Buying Guide V5.0, which focuses on brand alignment, ad quality, and the evolution of the marketplace.• According to Ilwira Marciszek, AdLarge Senior VP, Head of Revenue Operations & Digital Sales,”We’ve entered a new era of advertising in the industry.”• Magellan AI reports that almost 2,000 new brands entered the … Read more

•Vizzy Studio is a web-based platform that allows podcasters to add images, chapters, and links to their audio.• Vizzy Studio has been released in response to listener behaviour.• CEO and founder Nic Ivanov said that the use of multiple still images will provide additional context and engagement for listeners; new commerce opportunities for creators; and … Read more

•ARN’s iHeart has shared new data from Magellan AI that reveals the top 15 brands advertising for Q3, 2022 across the podcast landscape nationally.• The report is based on analyzing thousands of episodes from 400+ of Australia’s most popular podcasts for Q3 2022 to determine which brands are advertising in the rapidly growing medium.• Overall, … Read more

•Amazon Music and Acast have entered into an agreement to deliver ad-free podcasts for Prime members and Amazon Music Unlimited subscribers.• Ad-free listening to Acast podcasts on Amazon Music will result in revenue for Acast podcasters.• The agreement enables Prime members and Amazon Music Unlimited subscribers to stream Acast podcasts without ads globally through the … Read more

•Magellan AI, the podcast advertising analytics and attribution platform, has been validated as a third party partner by Spreaker from iHeart, the leading podcast platform for monetization.• This integration will allow all advertising campaigns run on the Spreaker network to use Attribution by Magellan AI, which delivers accurate and in-depth campaign results and attribution analytics.• … Read more

•Libsyn is offering all current customers with a podcast hosted on Sounder.fm to move to Libsyn at no cost for the first six months.• Sounder’s hosting platform will shut down on January 31, 2023, and all advertising solutions will stop operating on December 31, 2022.• “We are saddened to hear that Sounder has made the … Read more

• Spreaker, the global leader in programmatic ad tech, announced the release of a first-party data audience segmentation solution.• The solution provides advertisers with a way to reach very specific and complex audiences at scale by layering multiple data points.• Spreaker’s first-party data is collected through AI and machine learning from real listeners’ listening patterns, … Read more

• California Attorney General Rob Bonta, in partnership with the Federal Trade Commission and other state attorney’s general, announced against Google and iHeartMedia resolving allegations that Google paid DJs, predominately at iHeartMedia, to offer misleading personal endorsements of the Google Pixel 4 cell phone.• As part of the settlement, Google will pay $9 million and … Read more

• Veritonic announced that Octave Studio has renewed their partnership with Veritonic, selecting their Brand Lift technology to provide their clients with unparalleled data and insights around the performance of their audio creative.• Through this partnership, clients of Octave Audio can conduct studies to evaluate the impact of their audio on their overall goals, including … Read more