Podcasting

Magellan AI Taps Experian To Improve Attribution

Magellan AI Taps Experian To Improve Attribution

• Magellan AI, the podcast analytics platform with the world’s largest database of podcast advertising data, announced a new collaboration with Experian, the world’s leading information services company.• Experian’s Identity Graph will power Attribution by Magellan AI. The new attribution platform was recently announced and will enable podcast advertisers and publishers to gain insights into … Read more

PodX Group Acquires A Majority Stake In Posta

PodX Group Acquires A Majority Stake In Posta

• PodX Group, a company committed to investing in international podcast companies and IP rights, proudly announces its first investment in Latin America through the acquisition of a majority stake in Posta, Argentina’s leading podcast production company.• As the first podcast production company to be founded in Argentina, Posta is a pioneer in the Latin … Read more

Three More Podcast Hosting Companies To Support OP3

Three More Podcast Hosting Companies To Support OP3

•Three podcast hosting companies, Podlove, podCloud, and Castopod by Ad Aures are excited to announce the support of OP3.• OP3 is a free and open-source podcast prefix analytics service committed to open data and listener privacy.• With OP3, podcasters will be able to value their analytics data, share them with the open podcasting ecosystem, track … Read more

Acast up, Audacy down

Acast up, Audacy down

• Acast released its financial report for Q3/22, with revenue at SEK 321m ($29.8m), up 21% y-on-y, or 1.9% q-on-q.• It claimed 1.3bn listens, with average revenue of SEK 0.24 per listen ($22 per thousand listens).• Acast made a loss in the quarter of SEK65m ($6m), though improved its profit margin from the previous quarter.• … Read more

Amazon parcels up ad-free podcasts for Prime users

Amazon parcels up ad-free podcasts for Prime users

In a renewed fight against Spotify, Amazon has made big changes to Amazon Music Prime, including ad-free podcasts . Included with your Prime account, the service now offers 100 million songs (on shuffle) instead of the 2 million it had before; and “the largest catalogue of ad-free top podcasts”, […] Click here to view original … Read more

LiSTNR Remains Australia’s Number One Podcast Network

LiSTNR Remains Australia’s Number One Podcast Network

LiSTNR has retained its position as Australia’s number one podcast network with more than 6.2 million monthly listeners in the October Triton Podcast Ranker. LiSTNR has nine of the top 20 podcast titles and three of Australia’s top podcasts in their genres: No. 1 comedy podcast – Hamish & […] Click here to view original … Read more

ARN’s iHeartPodcast Network Celebrates 30th Consecutive Ranker At #1

ARN’s iHeartPodcast Network Celebrates 30th Consecutive Ranker At #1

• ARN’s iHeartPodcast Network has been named Australia’s #1 podcast publisher for the 30th consecutive ranker report.• The network delivered a combined total of 5.6 million listeners (up 4%) and 26.6 million monthly downloads (up 7.5%), the highest number of downloads ever achieved in October ranker show .• ARN’s iHeartPodcast Network continues to hold half … Read more

Libsyn Supports Sounder Customers By Offering Complementary Hosting

Libsyn Supports Sounder Customers By Offering Complementary Hosting

•Libsyn is offering all current customers with a podcast hosted on Sounder.fm to move to Libsyn at no cost for the first six months.• Sounder’s hosting platform will shut down on January 31, 2023, and all advertising solutions will stop operating on December 31, 2022.• “We are saddened to hear that Sounder has made the … Read more

Spreaker Releases First-Party Data for High-Impact Audience Segmentation

Spreaker Releases First-Party Data for High-Impact Audience Segmentation

• Spreaker, the global leader in programmatic ad tech, announced the release of a first-party data audience segmentation solution.• The solution provides advertisers with a way to reach very specific and complex audiences at scale by layering multiple data points.• Spreaker’s first-party data is collected through AI and machine learning from real listeners’ listening patterns, … Read more

California Attorney General Announced Settlements Against Google and iHeartMedia

California Attorney General Announced Settlements Against Google and iHeartMedia

• California Attorney General Rob Bonta, in partnership with the Federal Trade Commission and other state attorney’s general, announced against Google and iHeartMedia resolving allegations that Google paid DJs, predominately at iHeartMedia, to offer misleading personal endorsements of the Google Pixel 4 cell phone.• As part of the settlement, Google will pay $9 million and … Read more