Australian Podcast Advertising Leaps Ahead

•ARN’s iHeart has shared new data from Magellan AI that reveals the top 15 brands advertising for Q3, 2022 across the podcast landscape nationally.
• The report is based on analyzing thousands of episodes from 400+ of Australia’s most popular podcasts for Q3 2022 to determine which brands are advertising in the rapidly growing medium.
• Overall, spending on Australian podcast advertising grew by 33% year on year compared to Q3, 2021.
• Advertising spend across the TV & Film category grew the most rapidly by 285% from this time last year.
• Other podcast genres that exponentially grew in investment year over year are History (up 115%), True Crime (up 91%), and Sports (up 62%).
The Q3, 2022 list of the top spenders across podcast advertising once again features brands from a broad range of categories including online retailers, finance and entertainment.


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