• The IAB Tech Lab is now requiring annual re-certification from podcast companies.
• In a note that has appeared sometime over the past month on the IAB’s website, the IAB says it “is updating its compliance program to require annual recertification”.
• Pricing is $35,000 for IAB members; membership is a minimum of $10,000 on top. The IAB’s PR company reached out after publication to say: “45K is not the correct charge for re-certification – this price was taken from an old FAQ page published in 2020 and the price was only for initial certification. In fact, IAB Tech Lab has lowered pricing to the following tiers to make certification more accessible to the wide Podcast measurement community. The updated pricing is: Member: $12,500 (new) / $6,250 (renew); Non-Member: $17,500 (new) /$8,750 (renew).